Now, let’s put the pieces together. I’ve already defined public relations in both macro and micro terms. Establishing good relations with, say, your coworkers is just as noble a P.R. target as being profiled by Time magazine, if it accomplishes your goals. I’ve spent time in this chapter exploring ways to make yourself more P.R. ready, and if you practice and refine these skills, that’s exactly what you’ll be, no matter what your aim. A healthcare marketing agency will collaborate to develop effective media campaigns to navigate the ever changing world of the media.
Let’s say your initial goal is to rise to the top of the corporate ladder in your place of work. To do that, you may not necessarily need to pursue the media or widespread public attention. Your target audience may be no further than your colleagues down the hall, or your customers who walk through your door. Before I get into the meat-and-potatoes about press releases, talent coordinators, and city desk editors, let’s explore how to harness your personal P.R. power to influence just those in your immediate space. Having a healthcare pr agency as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.
Wikis are websites that permit users to update, delete, or edit the content on the site. The most famous wiki is Wikipedia,14 the free encyclopedia that anyone can edit, which has more than 23 million articles in some 275 languages, all contributed by people like you and me. If you haven't done so already, you should hightail it over to Wikipedia and conduct searches on your organization name, important brand names, your CEO, and other notable executives and board members. The fact is that Wikipedia entries loom large in search engine rankings, and Wikipedia is in the top 10 most visited sites on the web. Create meaningful earned conversations using a pr freelancer for your communications partner.
When you find an entry about your company or brand, you should check it for accuracy. It's fair game to correct any inaccuracies (such as the number of employees in your company). But don't try to manipulate the entry. The Wikipedia community is quick to react when articles are edited to present a certain point of view. It is not uncommon to see an entry updated several times per day, and with larger organizations, the updates can be much more frequent. In fact, one of the pillars of the community is “All Wikipedia articles must be written from a neutral point of view, representing views fairly and without bias.” So if your organization was party to a lawsuit that makes you look bad in some way and it's in Wikipedia, don't try to remove the reference. Fully immersed yourself within the content and social space provided by a freelance medical writer for your organisation.
Sometimes, it might be best to create a new article on Wikipedia. For some organizations, authoring something on a particular niche where you have expertise may have tremendous value. Make sure that you aren't promoting your company and its products or services, though; it needs to be an article of value to people researching the topic you know well. As a starting point, you might notice that there are articles in the area where you are knowledgeable and that those articles link to an empty Wikipedia page. Blue (or purple, if you have already visited them) links represent pages that do exist. Red links point to pages that don't yet have any content. If you see a bunch of red links indicating that an author expects new content to be added, and you have knowledge and expertise in that area, maybe it's time for you to create a page to fulfill a need. For example, a technology company might provide details on patents it holds that relate to products that already have Wikipedia entries. Using a healthcare communications agency gives you a team of high-calibre, seasoned PR, comms and creative experts.